What was supposed to be a one shot PR event became a lasting piece of the SPP website. The visitor takes a photo of him/herself and writes a short description of what the days would look like when retired from work. The program then generates a realistic video of the person in the dream that they described along with a description of what life could look like. A presentation page containing the video and description is emailed to the visitor. This PR stunt helped transfer customers to SPP on its own.
Visit site